Tesco has confirmed its Radcliffe Tesco Extra store no longer stocks some of its lower priced own-brand bread after query from local resident.
The store on Main Road, located at the former site of the Black Lion pub, has has opted not to sell its cheapest own-brand wholemeal bread due to its own research of local shopping habits.
It means the £1.55 Tesco’s Finest Wholemeal Loaf is now its cheapest own-brand wholemeal bread.
Bread options at Radcliffe on Trent Tesco Extra branch
A customer service reply from Tesco stated: “Sadly the H W Nevill’s Wholemeal Bread 800G and the Tesco Wholemeal Medium Bread 800G ranges have both been removed from this store,” and went on to confirm which alternative store has it in stock.
Disgruntled locals has expressed their anger at the decision, which is informed by the affluence of the local residents.
A spokesperson for Tesco said: “We use our expert knowledge of local customers’ shopping habits to make sure the ranges in each store best meet local tastes and needs, especially in our Express stores where we do not have the shelf space to accommodate all the product ranges available in our larger stores. We have a selection of wholemeal bread available at our Radcliffe-on-Trent Express store.”
